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The Evolution of Casino Marketing Strategies
Gaming promotion has progressed considerably over the years, modifying to shifting client habits and technological advancements. In 2023, a document by the U.S. Gaming Group disclosed that gambling establishments are increasingly employing digital advertising tactics to connect with a wider group. This change entails the application of social media, electronic campaigns, and targeted online promotions…
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The Impact of Artificial Intelligence on Casino Operations
Artificial intelligence (AI) is revolutionizing the casino industry by optimizing operations and improving customer encounters. In 2023, a report by the International Gaming Institute highlighted that AI technologies are expected to boost operational effectiveness by up to 30% in casinos globally. One prominent person in this change is David Schwartz, the former director of the…